Sydney, Australia – 22 July 2025 – Guru Labels, Australia’s leading label printing innovators, are once again changing the game – this time with custom-branded Water Activated Tape that sticks stronger, ships sustainable, and shows branding with every box.
Eco-friendly, reinforced for durability, and completely customisable with no minimum order size, Guru’s Water Activated Tape gives businesses of all sizes the power to brand boldly and seal sustainably.
In over 20 years of running Guru Labels, this is hands down the most exciting development I’ve seen in packaging, It’s more than just tape - it’s brand storytelling on every parcel, with serious sticking power and sustainability to match. This product levels the playing field, giving small businesses access to packaging tools that were once reserved for the big guys.”
Super Strong Seal Strength
Guru’s Water Activated Tape is made from premium gummed paper with reinforced fibres, designed to provide unmatched seal strength across e-commerce, retail, and logistics environments. It’s more compostable, plastic-free, and breaks down naturally in landfill – delivering on performance and purpose.
The tape is available in three roll lengths (25m, 50m, and 100m), and is compatible with sponge application or desktop/electronic dispensers, making it a smart fit for businesses of all sizes.
Fully Custom. Fully Yours.
Customers can upload their own designs or collaborate with the Guru creative team to craft bold, brand-ready tape in full colour. With repeat sizes available in 100mm, 250mm, and 500mm, this isn’t just tape – it’s a moving billboard.
Whether you’re shipping one box or one thousand, Guru Labels makes it possible to seal sustainably with strength and purpose.
And unlike traditional packaging tape, there’s no plastic, no minimums, and no compromises.
A Game Changer for Small Business
“Packaging has always been an afterthought for many smaller operators,” Lowe adds. “But now it’s a brand moment. With our Water Activated Tape, you can make every box a billboard – professionally printed, low cost, and sustainable. It’s a big brand experience made accessible.”
Guru Labels continues to deliver on its promise to empower businesses with label and packaging solutions that are faster, smarter, and more impactful.
How To Order
Guru’s new tape is available now via gurulabels.com.au/water-activated-tape.
Customisation is simple, turnaround is fast, and delivery is dependable – because as Nick Lowe says, “Good enough isn’t Guru enough.”
